Marketing Executive

The Marketing Executive will be responsible for developing and executing marketing strategies to increase brand awareness, drive customer engagement, and generate leads. This role requires a strong understanding of digital marketing channels, including TikTok, Instagram, and video marketing, to effectively reach and engage our target audience.

About Us:

Integrity Software is a leading provider of construction-specific accounting and management software for construction companies in the UK and Ireland. We are dedicated to delivering exceptional customer experiences through our award-winning, industry-specific software and unparalleled support services. We are looking for a dynamic and creative Marketing Executive to join our team and contribute to our continued success.

Key Responsibilities:

• Develop and implement comprehensive marketing plans and strategies to achieve business objectives
• Create, curate, and manage engaging content across various social media platforms, with a focus on TikTok and Instagram
• Produce high-quality video content that aligns with our brand voice and resonates with our target audience
• Monitor and analyse performance metrics to optimise campaigns and report on their effectiveness
• Produce visually appealing and compelling marketing materials
• Manage paid advertising campaigns on social media and other digital platforms
• Stay up-to-date with the latest trends and best practices in digital marketing, particularly video marketing
• Identify and engage with influencers and brand ambassadors to enhance our social media presence
• Plan and execute promotional events, product launches, and other marketing initiatives
• Conduct market research to identify new opportunities and stay ahead of industry trends

Qualifications/Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not essential
• Proven experience (3+ years) in a marketing role with a strong focus on social media and video marketing
• Proficiency in video editing software and tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
• Strong understanding of social media metrics and analytics tools (e.g., Google Analytics, Hootsuite, or similar)
• Excellent written and verbal communication skills
• Creative mindset with the ability to generate innovative ideas
• Strong organisational skills and attention to detail
• Ability to work independently and as part of a team in a fast-paced environment

Preferred Skills:

• Experience in B2B marketing
• Knowledge of SEO best practices
• Familiarity with email marketing platforms
• Graphic design skills are a plus

Why Join Integrity Software:

• Competitive salary and benefits package
• Opportunities for professional development and career growth
• A collaborative and supportive work environment
• Flexible working arrangements

How to Apply:

Interested candidates are invited to submit their CV, portfolio, and a cover letter detailing their relevant experience and why they are a great fit for this role to careers@integrity-software.net